Keynote

Keynote: The Psychology Behind Great User Experience


C01 5.11.2019 10:45 - 11:30

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Nathalie Nahai
Nathalie Nahai
Web psychologist and author

Whatever the interface you’re designing for, if you want to successfully engage users and drive them towards action, you have to understand the psychological motivations, biases and principles that shape their behaviour.
From cognitive load to dopamine loops, we’ll explore some of the principles you can use to optimise your platform or product to create more resonant user experiences.